Opened over 30 years ago by Sheila Mashian soon after she graduated as a certified Gemologist from the prestigious Gemological Institute of America, she opened her store offering fashion forward fine jewelry to a loyal local clientele. Her clientele celebrated life's milestones by shopping with her for engagements, weddings, anniversaries, new babies, birthdays, and everyday treats. Word spread thanks to loyal clients and friends.
A message from Sheila:
30 years ago I opened the store that I would want to shop in. I wanted to be the first to introduce new trends to L.A., quality design selections and personalized customer service. I am proud to say that I've never lost sight of my original goal.